Jotun Paints has launched a premium paint range ‘Lady Effects' in India. Jotun is a leading global paint manufacturer and the group has 67 companies and 40 production facilities across the world.

Under the company's ‘Lady' brand, the new line offers superior finish and new interior effects, that allows customers to be more artistic in selecting the colours to complement their lifestyles and personalities.

Mr Percy Jijina, General Manager, Decorative, Jotun India, said, “Women in India today play an integral role in the selection and decision making processes of refurbishing homes and ‘Lady effects' is a first-of-its-kind range that has been exclusively developed to cater to the preferences of this category of consumers.

It is a result of the demanding modern woman who is practical yet prefers more creative and unique ways to demonstrate her home. It is our most exclusive product range to be launched in the premium product category in India and is targeted at high end consumers for decorative application.”

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