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Following a global media review, Reckitt Benckiser has appointed Aegis, Havas, Publicis and IPG networks as its global media agency partners.
The company said the aim is to benefit from the best in class strategic media planning and buying across the 60 markets where it advertises.
Reckitt Benckiser has an existing global partnership with Havas and Zenith Optimedia from the Publicis stable.
Both Aegis and IPG are new additions to its global roster. In India, where Reckitt Benckiser is a fast-moving consumer goods advertiser, IPG has been appointed the company’s media partner.
Previously, Zenith Optimedia held the contract. As Heather Allen, Reckitt Benckiser’s Executive Vice-President, Global Category Development, said in a note, “Our media investment is critical for our brands to engage with consumers around the world.”
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