Rockwell sees 60% revenues from emerging markets

Our Bureau Hyderabad Aug. 16 | Updated on August 16, 2011 Published on August 16, 2011

The automation systems for defence electronics, pharma, plastic, energy industries on display at the Rockwell Automation Connect 2011 in Hyderabad on Tuesday. -- Photo: P.V. Sivakumar.

Industrial automation solutions provider Rockwell expects 60 per cent of its global revenues to flow from non-US markets, especially the emerging markets, by 2013-14

“We are focussed on the biggest emerging markets such as India, China and Southeast Asia. In these markets, there is a rapid growth in manufacturing and process sectors, where our products fit well,” Mr Robert Ruff, President Asia Pacific, told newspersons on the sidelines of a function here.

R&D plans

The $4.5-billion US-based company, which derives 22 per cent of its global revenues from the Asia-Pacific region, has major plans for India. It plans to put in some investments in the R&D sector and expand its tie-up with partners and universities. “India has potential in the industrial automation market and growth is expected to be in multiples of GDP,” Mr Ruff said.

The company, which has an R&D centre at Bangalore, plans to set up two experience centres in the South — at these centres the entire range of its products will be showcased.

Mr Ruff said the industrial automation sector was seeing convergence between various disciplines – controls, automation, information and safety. “This is making the manufacturer lot more competitive and giving it sustainable productivity,” Mr Ruff said.

The company organised an event to showcase its products and network with partners and users. It is planning to organise similar events at different places in the country later.

Published on August 16, 2011
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