Tata Motors has today announced its entry into the Philippines market at the Manila International Auto Show (MIAS), 2014, held at the World trade Centre. The company will commence its business in Philippines with exports of the Manza, the Vista, the Indigo and the Indica from its passenger vehicles portfolio and the Xenon, the Ace and the Super Ace from its commercial vehicles range. Tata Motors has appointed PilipinasTajAutogroup Inc., as its distributor in Philippines.

R T Wasan, Head, International Business – Commercial Vehicles, Tata Motors, said, “Philippines is one of the key markets for Tata Motors in the ASEAN Region. With Horizonext, we have embarked on a journey with a commitment to excite our customer globally and we look forward to unfold our strategy in Philippines for a deeper presence in this market across several product segments. To start with we have lined up the Xenon, the Super Ace and the Ace at MIAS based on our intense study and understanding of the customers and their requirements in Philippines.”

The company will enter with the Manza Sedan, Vista Hatch, Indigo Sedan and Indica Hatch. Going forward it plans to augment its offerings by including other products in its portfolio on a regular basis, Johnny Oommen, Head, International Business – Passenger Vehicles, Tata Motors, said.