Tetley enters into pact with TASSIMO

Priyanka Pani Mumbai | Updated on August 16, 2012 Published on August 14, 2012


Tata Global Beverage’s leading tea brand Tetley has entered into an agreement with on-demand beverage brand TASSIMO tol produce, market and sell its T DISCs exclusively for the latter in TASSIMO on-demand beverage system in Canada.

Tetley Orange Pekoe and Pure Green Tea T DISCs will appear at select grocery, mass and speciality retailers soon.

Since 1837, tea experts at Tetley have chosen only the finest tea leaves from around the world to blend at their UK facility. The same tea blend will be in Tetley TASSIMO T DISCs.

“We’re very pleased to partner with TASSIMO because the TASSIMO barcode technology ensures that each Tetley T DISC is brewed to a high standard and delivers a perfectly steeped Tetley tea taste just at the touch of a button,” says Kathy Grant-Munoz, Senior Vice-President, Marketing and Sales at Tata Global Beverages Canada, which markets the Tetley brand in Canada.

TASSIMO’s barcode technology customises the brewing instructions ensuring that every cup of tea is brewed to exact specifications, every time. The brewer reads the barcode and then delivers the precise water temperature, water quantity and brew time for each beverage.

TASSIMO is a brand owned by Kraft Foods.

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Published on August 14, 2012
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