Yogurtbay enters Pune

Alka Kshirsagar Pune | Updated on December 24, 2014 Published on December 24, 2014

Mumbai-based frozen yogurt brand Yogurtbay has launched its first store in Pune. Located at Koregaon Park, this is the brand’s sixth store in the country.

The brand founder, Robin Chatterjee, said, “Over the last three years, we’ve received an overwhelming response from our stores in Mumbai, Kochi and Bhopal. Moving forward, we will soon be launching stores in Thane and Churchgate in Mumbai, and are also looking to enter the Delhi and Hyderabad markets with company-owned stores.”

Yogurtbay aims to grow the business to 20 company-owned stores and 15 franchise stores in the next 12-18 months.

The brand offers flavours like Chocolate hazelnut, Red velvet cheesecake, Tiramisu, Salted caramel, French Vanilla and the house special Blueberry cheesecake. There are also handmade, eggless flavoured cones made from a recipe formulated in-house by its dessert partner Sugar Overdose.

Three recently launched flavours include Swiss Chocolate, Strawberry and Red Velvet made with buttermilk batter that has the hints of cocoa.

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Published on December 24, 2014
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