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Autojunction, an auto eCommerce portal from mjunction, has launched a mobile advertising platform called ‘Ads on Wheels'.
The platform will enable private car owners to display promotional stickers on their cars for a stipulated period and get car fuel vouchers and gifts from advertisers. mjunction is a joint venture between Tata Steel and Sail and offers eSelling, eSourcing, eFinance and eKnowledge services across different industry verticals. Car owners will get vouchers for 10 litres of petrol or diesel along with complimentary gifts from the advertiser.
Stickers will be displayed on cars for a stipulated period of time, varying from three months to a year. autojunction plans to tie up with 1,000 car owners during this fiscal.
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