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Laymen Agro ventures, which operates under the VilFresh brand, has raised ₹1.15 crore in angel funding in a round led by the Native Angels, with participation by Upaya Social Ventures and Sangam Ventures.
VilFresh will use the money to expand operations to five cities, with plans to enter Tirupur and Madurai next.
The Coimbatore-based Vilfresh supplies farm-fresh produce in urban areas. Founded in 2016 by academician-turned-entrepreneur Selvakumar Varadarajan, the company started off by purchasing milk from dairy farmers and selling it to customers.
The company now delivers nearly 40 agro-based products.
Native Angels facilitates angel investments in tier-2 and tier-3 towns. Upaya Social Ventures is a US-headquartered impact investment firm and Sangam Ventures is a seed and early-stage venture fund.
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