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Global paint company AkzoNobel on Wednesday launched an app ‘Dulux Visualizer’ which allows you to virtually decorate your room with a colour of your choice using augmented reality and videos.
Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India, said, “The app which is free for download has Dulux products on offer linked to its stores.”
On the importance of the Indian market, Jeremy Rowe, Managing Director, Decorative Paints, South East and South Asia, AkzoNobel, said, “India is the third largest market for the company after US and China and we have made significant investments in strengthening our capabilities here. We have around 10 per cent share of the market in India and in the premium segment, it is over 20 per cent.”
'ColourFutures2015'
The company also released the latest edition of its annual global study of colour trends ‘ColourFutures2015’ unveiling copper orange as the colour of the year.
On the strategy for operations in India, Rajgopal said that the company is strengthening the proposition on its brands.
“For example, the advertisements on Velvet Touch and Weather Shield. We have also imported a concept which was running in the South East Asian countries – Super Clean which has a stain repelling technology – and is performing well in the market,” he added.
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