India’s largest food products marketing organisation, Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which markets the Amul brand of milk and milk products, has been recognised as the country's best Fast Moving Consumer Goods (FMCG) company in the food sector by the International Advertising Association (IAA).

Amul was presented the Fifth IAA Leadership Award for this recognition at Mumbai on Saturday last. The prestigious awards instituted by the IAA’s India Chapter recognise excellence towards contribution in marketing, advertising and media sectors as well as celebrate outstanding achievements of individuals and teams.

Amul is India's largest food brand with annual brand turnover of Rs 38,000 crore. It is a cooperative milk federation of 36 lakh milk producers of Gujarat. The turnover of GCMMF has registered a quantum growth of 238 per cent in the last seven years, which implies an impressive cumulative average growth rate (CAGR) of 19 per cent during this period, according to a GCMMF statement here on Tuesday.

Also, Amul has successfully quadrupled the income of its dairy farmers in the last seven years, demonstrating the efficacy of its model in exceeding the country’s goal of doubling farmer’s income in six years. Amul is not only synonymous with the best cooperative model and farmer’s faith in cooperative structure but also with marketing and advertising strategies it has adopted to make it the most preferred brands of dairy products.

GCMMF is currently procuring 180 lakhs litres of milk per day through 18,600 village dairy cooperative societies.

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