Direct selling company Amway is set to foray in the air-purifier segment in a bid to expand its consumer durable play in India. So far it has presence in small domestic appliances in the country. The company will now launch its car air purifier.

Sundip Shah, Chief Marketing Officer, Amway India, “The ever-increasing pollution and worsening air quality has acquired threatening proportions in India. With many people spending a lot of time in the car during their daily commute, the launch of the Atmosphere Drive, will prove to be an essential requirement for all commuters in India in the coming years. We are quite bullish about the growth of the product and aim to capture a major share of the car air purifier market share in India.”