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Apollo Tyres joins hands with Wildlife Trust

Our Bureau Kochi | Updated on January 20, 2018 Published on May 23, 2016


Apollo Tyres and Wildlife Trust of India have announced their partnership on a mangrove restoration project in Kannur, to coincide with the International Day for Biological Diversity.

The Kannur Kandal Project aims to ensure the survival of existing mangroves and increase the acreage of such habitats across Kannur, potentially making it a prototype for other coastal districts of Kerala and a model for the rest of the country.

Mangrove area

Mangrove area in Kerala has reduced drastically over the years, with only 1,750 hectares of an estimated historical 70,000 hectares remaining.

Conversion into coconut plantations or other agricultural land, aquaculture, unscientific water regulation, population pressures, real estate development, inadequate enforcement of laws, etc have all contributed towards mangrove destruction. The site for Apollo Tyres-WTI’s project will be in Kunhimangalam village in Kannur district, which is one of the largest mangrove villages of Kerala.

The project will establish a hub, located in the natural ecosystem, for mangrove-based education, serving as an open-air laboratory for research and promoting restoration through community and government participation.

A mangrove nursery and community-based initiatives to enhance public awareness and reduce threats to mangroves are other aspects of the project. Particular efforts will be made to generate scientific interest about mangroves among the youth.

Land secured with the support of World Land Trust, an international NGO will serve as the nodal site for all conservation activities conducted by WTI and Apollo under this project, a press release said.

Published on May 23, 2016
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