Azafran Innovacion today said it has tied up with to launch complete range of its innovative personal care products across Aditya Birla Hyper market chain — More Megastore.

The tie up will facilitate the reach of Azafran’s organic products to its target markets, a release issued here said.

“We have entered into this partnership to cater to these buyers and strengthen our reach in the south. Aditya Birla Retail has a very strong presence in the south and this tie—up will further strengthen our presence in these markets,” Azafran Innovacion Business Head T R Suresh said.

Aditya Birla has 20 More Megastores across India, 11 in Bangalore, 3 in Hyderabad and also in New Delhi, Mumbai, Guragon, Mysore and Indore.