Comments
Cipla has rolled out CiplaMed 2.0, a knowledge platform for the medical fraternity.
In line with its digital transformation agenda, Cipla has developed an integrated omnichannel experience for healthcare professionals that combines in-clinic interactions with digital engagement and access to medical information, a note from the company said.
This initiative underscores the importance of digital platforms in medical education and use of technology to empower HCPs with patient-linked information.
Also read: e-pharmacies look for a healing touch
CiplaMed is designed to provide healthcare professionals with reliable, accurate and current updates and clinically relevant content across 19 specialities from the global medical fraternity, with a focus on patient care. This includes scientific articles, webinars, podcasts, expert talks, patient education resources and content integrated from CiplaMedX, Cipla’s exclusive video content platform, the note said.
The revamped platform offers access to content which is tailored to the doctors specialisation, allowing users to share and bookmark information. The platform has garnered a dedicated user base of 12,000 professionals. CiplaMed 2.0 leverages advanced analytics and automation, it said.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.