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Ice cream brand Dairy Day has launched Dairy Day Plus — a range of ice creams with immunity boosting ingredients.
In the launch phase, the company has introduced Haldi (turmeric) flavour ice cream and Chyawanaprash
The Haldi ice cream contains immunity boosting ingredients like turmeric, pepper and honey, while the Chyawanprash variant would let consumers enjoy the richness of amla (gooseberry), dates and honey, said M N Jaganath, co-founder, Dairy Day, besides stating that both ice-creams were prepared without adding artificial flavours or colour.
The company has priced the 60 ml cup at ₹20 (for both flavours) and 700 ml home pack at ₹199 as a special introductory offer. “It will be available across 30000 plus outlets in TN, Karnataka, Maharashtra, Goa, Andhra Pradesh, Telangana and Puducherry,” the company’s co-founder said.
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