Fonterra Future plans to roll out dairy products next month

Fonterra Future Dairy, a joint venture between global dairy nutrition firm Fonterra Co-operative group and FMCG company Future Consumer, has tied up with Baramati-based contract manufacturer Schreiber Dynamix Dairies for processing its dairy products.

New Zealand-based dairy farming company Fonterra plans to hit the western market with its products early next month, and target a pan-India launch over a period of time.

Sunil Sethi, MD, Fonterra, said quality is the biggest concern for dairy consumers, and the company will use its global expertise to ensure that it delivers best-quality products.

Sharing the company’s experience of entering the Sri Lankan market, he added that Fonterra works with over 450,000 farmers and processes 45,000 litres of milk daily. Fonterra works closely with the farmers to improve the productivity by imbibing best practices and ensures farmers practice them through dedicated supply relation officers, said Sethi.

In Sri Lanka, the company has set up a demonstration farm with 40 cows to enlighten farmers on the productivity improvement process. The company has already achieved 52 per cent market share in the island nation. Ishmeet Singh, CEO, Fonterra Future Dairy, said the company plans to ride on the distribution network established by the Future group.

The Future Group expects its revenue from diary products to increase to ₹6,000 crore from ₹800 crore in seven years, with the JV launching new value-added offerings, including milk-based protein products.