Online restaurant FreshMenu.com has launched its magazine, titled Food For Thought .
To be published once in two months, the magazine will be circulated to discerning customers of the brand. It is produced with the help of agency DontBeContent.
“Our motto is to delight customers with taste and provide them with an array of interesting experiences connected in some way to food,” said Rashmi Daga, CEO and founder, FreshMenu.com. The three-year-old start-up has a pulse on what its customers in Mumbai, Delhi and Bengaluru like to eat, Daga said. Mumbai loves its salads, whereas Bengaluru prefers desserts; Mumbai has more non-vegetarians compared to Bengaluru and Delhi; Bengaluru prefers rice based dishes and so on.
FreshMenu has 27 commercial kitchens in Mumbai, Delhi and Bengaluru and has served over 3 lakh people, with 60 per cent of them being repeat customers.
Manjira Dutta, co-founder at DontBeContent pointed out that the entire process of curating a new menu every day and giving a twist to global cuisine to meet the Indian palate is fascinating. “Modern Indian consumers are hungry to know about global food, ingredients, trends and cooking process. Since FreshMenu is an app-based service, its impossible to exhibit all these through the app or website. Hence the need for a magazine.” FreshMenu received Series B funding of ₹110 crore in January 2016 led by Zodius Capital, and had raised $5 million in Series A round of funding in 2015 from Lightspeed Venture Partners.