Back home after a gruelling day at work and don’t the energy to open the door, switch on the fan or TV? And then longing for a cup of coffee? Smartron, a homegrown technology products firm, has readied a smartphone-based tech platform called TronX that helps you achieve these luxuries.

“You can talk to the phone to charge your smart bicycle or order the coffee vending machine to brew coffee for you. It will tell you when you are running out of cooking gas and will place an order with the gas agency for a refill,” explains Mahesh Linga Reddy, founder and Chairman, Smartron.

Internet of Things-enabled TronX is backed by artificial intelligence. The firm is in the process of building an ecosystem of developers and service providers to populate the smart devices that can be remotely controlled by Smartron devices.

“We understand the legacy issues. We can’t ask people to replace their geysers, fridges, TVs and lights with smart devices. What we are going to do is, we will enable the traditional to turn smart,” he said.

The firm will roll out the whole platform in the next 6-9 months. Though the platform is ready, Smartron is working to build a customer service network to help consumers make their homes smart.

The firm, which has roped in Sachin Tendulkar as an investor-brand ambassador, has also come out with a few phones and a laptop. It generated revenues of ₹100 crore in the past 12 months.

Smartron will launch services on the four verticals of health, home, infrastructure and personal. To start with, it firm will launch a smart band around which it will offer a healthcare support ecosystem. It would also come out with e-bikes that will also be tagged to TronX.

Expansion plans

The firm, which has so far invested ₹400 crore, will invest another ₹500-600 crore in financial year 2018-19. Lingareddy, who sold his chip-designing company Soft Machines to Intel about a year ago, said: “We have 300 employees now. We will be adding 150 more this year and will double the number in the following year. We target to achieve a turnover of ₹700 crore by then.”

comment COMMENT NOW