Mobile device maker Infinix expects around 50-60 per cent growth in its smartphone sales this year with its focus on customers in the economy segment, a top official of the company said.
“This year we will focus more on smartphones in the range of Rs 5,000-10,000. Overall we expect sales volume growth to be about 50-60 per cent this year,” Infinix Mobile CEO Anish Kapur told PTI .
According to Counterpoint Research, Infinix was among the top three fastest-growing smartphone brands in the country in the last quarter of 2018. The sales volume of Infinix grew by 146 per cent in the October-December 2018 period.
Kapur said that the company will target people in socio-economic class B and C by introducing some features that are available in phones priced in the range of Rs 15,000-20,000.
“We will try to reach out to more and more people in tier-2 and -3 towns. Our focus will remain on a limited set of devices. In the first half of the year we will launch around 2-3 smartphones and a similar number of devices in the second half,” Kapur said.
The company has plans to expand its portfolio to wearable devices this year but has excluded them from business growth projection. “In the next 2-3 months, we will launch wearable devices. It will be also for our target group in the range of Rs 1,000-3,000 a unit. We are also evaluating some accessories that we can get for our target market,” Kapur said.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.