Intex Technologies targets 25% revenue share in consumer durables

Our Bureau Kochi | Updated on January 09, 2018

Intex Technologies is targeting a 25 per cent revenue share in consumer durables by next year from the present 15 per cent.

Jayesh Parekh, Business Head (Consumer Durables), said that the south and west regions are the key markets contributing 65 per cent together followed by North and East. With a focus on reaching the consumers across the country, the company plans to expand its partner base to 50,000 from the present 20,000 +, he told reporters on the sidelines of the launch of semi automatic washing machines in the Kerala market ahead of Onam festive season.

From an IT product company, Intex expanded its consumer durables portfolio in 2012 with the entry in LED TVs business. Today, the LED TVs business has seen a growth of over 150 per cent and currently the company has 5-6 per cent market share.

With its renewed focus on expanding the consumer durables portfolio, he said Intex forayed into refrigerators, fully automatic washing machines, air-coolers, air-purifiers and recently launched its range of air-conditioners to complete its bouquet of offerings.

Published on August 06, 2017

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