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The introduction of the Slavia marks the start of Škoda Auto’s next stage in its India 2.0 project. Following the successful launch of the mid-size SUV Kushaq, the brand-new sedan is the Czech carmaker’s second India-specific model.
The Slavia’s manufacturing process has a localisation level of up to 95 per cent. Thomas Schäfer, CEO ŠKODA AUTO, said, “With the new SLAVIA, we are igniting the next stage of our INDIA 2.0 product campaign. Following the successful launch of the KUSHAQ, we are now entering another popular segment with our brand-new premium mid-size sedan. The SLAVIA is perfectly tailored to the needs of our customers in India and has up to 95 per cent localisation." In the Indian market, Slavia takes on Hyundai's Verna, Maruti Suzuki's Ciaz and Honda City.
“In addition to the increasingly sought-after SUVs, the premium sedan segment offers tremendous potential, and it’s a territory that we have made our own. The sophisticated Slavia stands for prestige and style. It also represents a new growth area for Skoda Auto. With its sophistication, capable engines and numerous Simply Clever features, the SLAVIA will appeal to discerning customers in India, and it will also be appreciated in markets around the world,” Gurpratap Boparai, Managing Director, Skoda Auto Volkswagen India said.
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