Easybuy, the new apparel value retail format from the Landmark Group has begun to expand its network of stores and planning to set up 50 stores within three years.

The retail company is all set to redefine the value fashion market of Hyderabad with its foray into the city with stores at Vikrampuri and Dilsukhnagar. Landmark Group is one of the leading retail groups in the country having retail formats like Lifestyle, Max and Spar under its umbrella.

The opening of its first two stores marks the emerging foothold of Easybuy in Hyderabad, which is an important region for the national retail brand.

Easybuy exclusive stores format is of 5,000–6,000 sqft size and stocks a wide and complete range of quality clothing including menswear, ladies wear, kids wear, footwear and accessories under “Easybuy” label.

This format of Landmark Group India targets the middle class families in tier 2 and 3 cities and the semi urban India.

Often brands ignore this segment and therefore customers have restricted choice of outlets. Easybuy is set to tap this unexplored segment with offering which satiate their desire to dress smart.

The Easybuy range has over 1,000 styles in the price range of ₹69 to ₹699.

The product range is trendy with integrated design and colour palette for the season and at the same time appeal to the local sensibilities through appropriate styling. Easybuy stores are run by local franchisees and are located in high streets of tier 2 & 3 cities, thereby ensuring great convenience of shopping and quality service for the middle class family in their own city.

This format has already tasted success at the pilot stores it launched at Karimnagar, Khammam, Vijayawada, Vizianagaram, Erode and Salem and is set to ramp up its expansion in the months to come. Easybuy label is also available at select Spar Hypermarket stores spread across Bangalore, Chennai, Delhi NCR, Pune and other key cities.

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