Comments
Lowe Lintas, Chennai has bagged the brand communications mandate of Apollo Hospitals. This is a national mandate, covering all of Apollo’s healthcare verticals, except insurance.
“Lowe Lintas will be responsible for integrating national initiatives with regional initiatives, so that Brand Apollo is able to present a unified front in terms of communication,” said a press release.
The agency has already executed a campaign for Apollo’s oncology-related robotic surgery.
Going forward, Lowe Lintas plans to invest significantly in manpower and infrastructure. Last year, Lowe Lintas, Chennai had bagged business from Daimler-Benz and Amrutanjan.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.