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Madison Media has bagged the media rights of Hindi entertainment channel EPIC. The account will be handled by Madison Media Sigma in Mumbai.
Founded by Mahesh Samant, EPIC, which is backed by Mukesh Ambani and Anand Mahindra, will be India’s first segmented Hindi entertainment channel that will offer content centred on Indian history, mythology and folklore.
Madison Media has in recent times bagged the rights for companies including Raymond’s Apparel, Piramal Healthcare, MaxxMobile, McCain Foods and Ruchi Soya.
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