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Mahindra & Mahindra Ltd launched the new Bolero Camper Range, packing more comfort features, convenience and capability to take higher payloads.
What is new?
Priced at Rs.7.28 lakh onward, the range includes a new premium variant Camper Gold ZX, featuring an increased payload capacity of 1,000 kg.
Mahindra has been the pioneer in the double cabin pick-ups segment and the new range has been developed keeping ruggedness and comfort in mind aligning with the Bolero’s character. The Camper Gold ZX is powered by the 2,523cc m2DiCR engine, delivering 63 hp of power and a peak torque of 195 Nm.
The front end has a new fascia, stylish front grille, and reflector headlamps.
The refreshed Camper Gold ZX also comes with a spacious double cabin design which helps ease ingress and egress. The premium interiors sport a dual tone style, and a new center console.
In addition to the newly launched premium Camper Gold ZX variant, the Bolero Camper is also available in Gold VX, 4WD, Non-AC variant and Cash Van variants.
The company offers Bolero which is popular for its versatility, toughness and reliability. It will be backed by Mahindra’s extensive service network, with a warranty of three years/one lakh km and 24x7 -road side assistance for one year.
The company’s take
Vikram Garga, Vice President, Marketing, Automotive Division, Mahindra & Mahindra Ltd said, “Mahindra has been a pioneer in the Pickup segment for over a decade. True to its belief ‘Khaas logon ki khaas gaadi,’ the Camper Refresh Gold ZX fulfills the changing demand. Our Bolero brand continues to retain the basic tough and rugged DNA associated with Mahindra vehicles.”
Over the years, Mahindra has developed a deep relationship with its customers based on trust.
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