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Fruit juice player, Manpasand Beverages Ltd, on Monday announced its association with ice cream retail chain Baskin-Robbins for retailing of beverages.
Manpasand’s flagship mango-based brand ‘Mango Sip’ and recently launched ‘Fruits Up’ brand will be available at 250 ice cream parlours and outlets of Baskin-Robbins across India, the company informed here.
It is for the first time Baskin-Robbins made such arrangement with a beverages brand in India.
American ice cream player Baskin-Robbins, which entered India in 1993 through a joint venture with the Graviss Group, has its presence across 150 cities & towns with 550 plus stores.
Baskin-Robbins setup its first manufacturing plant outside North America in Pune.
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