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At a time when the auto industry is going through a tough phase, the country’s largest two-wheeler manufacturer, Hero MotoCorp, in an attempt to boost sales, has started delivery of its scooters and motorcycle at the customers’ doorstep. This is being done at a nominal charge.
The company has started an e-commerce portal — www.HGPmart.com — to offer this facility, and the service is currently available in three cities —Mumbai, Bengaluru and Noida. The company plans to expand this facility to 25 cities over the next few months in a phased manner, it said in a statement on Monday. Hero MotoCorp has developed a simple procedure under which the entire process from booking to delivery is completed in three easy steps, the company said adding that customers need to pay a nominal fee of ₹349 to avail of the service. “We have been the first-mover in the e-commerce space and we are continuing this trend by commencing this new service. The motorcycle or scooter can be delivered at any address of your choice, not just at your home,” Sanjay Bhan, Head of Sales, Aftersales & Parts Business, Hero MotoCorp, said.
Hero MotoCorp has been in the e-commerce space, having partnered with an e-commerce portal to sell two-wheelers online. Last year, it pioneered the two-wheeler spare-parts’ online retail through its official portal www.HGPmart.com. Looking at its success, the company subsequently shifted the online booking of Hero products from its official company Website to this portal, which has since received nearly 4,000 bookings.
“Our new initiative will raise the bar for customer experience in the two-wheeler category. As the youth of today increasingly look for value-added services in every purchase that they make, brands have to step-up their strategic thinking to stay ahead of the curve in a rapidly evolving market environment,” Bhan added.
The company sold 5,35,810 units of two-wheelers in July, down 21 per cent as compared with 6,79,862 units in the same month last year.
The company has developed a simple procedure under which the entire process from booking to delivery is completed in three easy steps.
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