Onida launches Android smart TV on Flipkart

Our Bureau Mumbai | Updated on August 24, 2018

Homegrown consumer durables company Onida has launched the Google Android 4K UHD Smart TV exclusively on Flipkart with a starting price of ₹52,000. The TV features an Android 8.0 Oreo operating system and Google Assistant. It comes with AI algorithms to provide better suggestions and personalised content.

The voice recognition technology also gives total control on the television experience by correctly understanding voice commands, said Onida. It has an option to discover content across millions of apps from Google Playstore on the TV.

Vijay Mansukhani, Managing Director, Mirc Electronics, said the company has been working with Google to come out with ultra-high end television that appeal to the new generation. In fact, he added, the TV can provide the same experience as a mobile phone, but with better screen quality and sound.

With the new launch, the company is looking at market share expansion and better revenues in the smart LED TV category, it said in a statement.

The UIC series of Onida comes with an Pixel Illuminating Engine (PIE) which gives users an accurate picture setting. PIE is a propriety technology based on various picture enhancing algorithms, giving a better viewing experience. The television comes with quad core processor, 2.5 GB RAM, a 16 GB of internal memory and Dolby sound.

Published on August 24, 2018

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