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Orient Electric Limited on Wednesday said it is strengthening its premium fans portfolio, with the launch of its IoT-enabled smart ceiling fan, Aeroslim. The company said it expects the new product to see strong traction among consumers in both metros and smaller cities.
Atul Jain, Senior Vice-President & Business Head, Fans, Orient Electric, said, “We have emerged as a dominant player in the premium fans segment in the last two years and with the launch of Aeroslim fan and our recent launch of Lifestyle series of fans, we are hopeful of gaining a stronger foothold in the segment.”
The company said it has over 40 per cent share in the premium fans segment. It hopes Aeroslim will set new standards in the segment with its IoT controls, slim cylindrical design and energy-efficient motor.
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