, the country’s largest digital lending platform, has entered into partnership with Microsoft to deliver innovative and unique customer experience on its platform using artificial intelligence and machine learning.

With this partnership, will move its entire technology infrastructure to Microsoft Azure (cloud based platform).

Using Microsoft cloud, intends to offer customised and secure solutions for its 7 million consumers coming to the platform. It would also take care of scalability issues and help provide smoother customer experiences using AI and machine learning.

Speaking to BusinessLine on this tie-up, Naveen Kukreja, CEO and co-founder,, said that partnering with Microsoft will “help accelerate achieving our aspirations.” It is giving more confidence that technology and data analytics will be an enabler to achieve “our aspirations.”

Kukreja said that was looking to grow from current level of 2 per cent of lending industry to level of 10 per cent in next 3-4 years.

“While we have grown fast in last two years, our ambition is to become 10 per cent of lending industry in next 3-4 years,” he said.

Meetul Patel, Chief Operating Officer, Microsoft India, said this partnership will help reach more customers faster and achieve their growth aspiration.

“This partnership will enable Paisabazaar to utilise the power of Microsoft's cutting edge Artificial Intelligence services to develop novel solutions and deliver greater value to their rapidly growing customer base,” Patel said.