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Panasonic launches new ACs, including ‘Air Purifying’ Invertor range, eyes bigger market pie

V Rishi Kumar Hyderabad | Updated on March 14, 2018 Published on March 14, 2018

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Panasonic India today launched its new range of air-conditioners, including inverter air conditioners, inbuilt with its patented air purification Nanoe technology system. The Nanoe tech based ACs removes particulate materials and airborne particles giving up to 99 per cent clean air, the company said.

Coinciding with its 60th anniversary of Air Conditioner category this year, Panasonic new range comes with Aerowings that give more control over the direction of the airflow across a wider area and ensures flow of cool and purified air evenly in every corner of the room. After reaching a set temperature, the Aerowings twin blades direct air towards the ceiling to create a ‘Shower Cooling effect’.

The new ‘Air-Purifying’ inverter air conditioners have been introduced from a starting price of Rs 39,000 to Rs 72,000 and come in 0.8T, 1.0T, 1.5T, 2.0T variants. The company’s technology uses nano-sized electrostatic atomised water particles to deodorise, inhibit bacteria and virus growth, remove dust and 99 per cent of PM 2.5 to purify the air in the room even when the cooling function of the air-con is turned off. The three stage purification system ensure pure and healthy air.

Gaurav Sah, Business Head, Air Conditioners Group, Panasonic India said, “Panasonic has been using advanced technologies to improve air quality for 60 years. Panasonic is committed to improve the quality of air in Indian homes and provide enhanced cooling solutions with our proven Nanoe Technology and Aerowing design.”

“With this range Panasonic plans ₹ 1500 crore business during the summer season, targeting 20% growth in FY18-19 over last year in the South market. We currently have a market share of about 7–7.5 per cent in the country and are aiming to double this and grow to 15 per cent over the next three years,” he said.

Among its new offerings will be Panasonic’s elite inverter range under the ‘Aero Series’ which come with Aeroslim design, iAuto X feature for faster cooling and Econavi Sensors which reduces energy wastage upto 65per cent.

Air Conditioner market has recently witnessed a shift towards people purchasing inverter ACs in the country. Currently, 15 per cent of Indian AC market has moved to Inverter AC’s and is anticipated to grow to total 55per cent of the AC market.

Published on March 14, 2018
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