Parryware, manufacturers of sanitaryware products, has launched an online digital platfom called Parryware Safe-Buy.

Parryware Safe-Buy aims to provide consumers with a digital solution for them to explore and buy the company’s products.

Parryware has a wide range of bathroom combos to choose from – starting at Rs 6,000 where you complete your entire bathroom needs to Rs 1.3 Lakhs. These combos have been developed using analytics and popular models which the customers have preferred in the past.

KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd, said that the platform may have been conceptualised due to the Covid but is a solution that goes beyond pandemic. The platform connects users with over 10,000 official Parryware retail partners in India and over 25,000 trained plumbers and technicians.

The platform also allows users to interact with the company's product experts over video call for any query, he said in the release.