Comments
In a bid to strengthen the last mile distribution, PepsiCo India has partnered with Dunzo for its snack food brands that includes Lay’s, Kurkure, Doritos and Quaker.
The initiative has currently been launched as a pilot in Bengaluru and will eventually be expand to 4 more cities across Mumbai, Gurugram, Delhi, and Jaipur, the company said.
By tapping the ‘Daily Grocery’ on Dunzo’s app, customers can visit the Lay’s E-store and get these products delivered within an hour of ordering. The E-store opening timings will depend on the guidelines issued by the respective State Governments, it added.
Dilen Gandhi, Sr Director, Marketing – Foods category, PepsiCo India said, “The tie-up with Dunzo will further strengthen our ‘Direct-to-Customer’ initiative and provide our products at the customers’ doorstep. By complying with the safety norms of social distancing and contactless delivery, we want to ensure that our consumers have uninterrupted and safe access to our products.”
The company had entered into a similar distribution partnership with Swiggy recently for doorstep delivery of its snack brands.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.