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Global snacks and soft drinks major PepsiCo is looking to expand the market for its breakfast cereals by entering smaller cities in India with its Quaker Oats brand. The firm is betting big on the oats segment, which currently has a total market size of around Rs 200 crore in India, as it looks to tap consumers at the lower socio-economic segment.
“It (oats) is urban but we are also trying to go down to the lower socio-economic segment. We want to expand our consumer base. It is an urban product and within that we will go to tier-I and tier-II cities,” the PepsiCo Marketing Director (Food Segment), Mr Vidur Vyas, told PTI.
He said the company will focus on affordability in order to grow the market for the oats segment. “What we are trying to do is to ensure that our products remain affordable and accessible at all times,” he said.
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