The Construction Chemicals Division (CCD) of Pidilite Industries, a manufacturer of adhesives and industrial chemicals, will expand its operations in the emerging Asian and African markets.

Speaking to the media on the sidelines of the launch of an experience centre – Dr Fixit Experience Centre, Sanjay Bahadur, Group Chief Executive Officer, CCD, said, “We are planning to acquire well managed businesses that will help us expand our business locally.”

At present, the company has wholly-owned subsidiaries in Thailand, the UAE and Singapore. The centre aims to spread awareness and provide access to latest waterproofing solutions for architects, builders and contractors. It will not only showcase the range of products but also share visuals and demonstrations for right application practices and end-to-end solutions on waterproofing.

AS Sundaresan, Chief Executive Officer – CCD, Retail Business, said the industry is still nascent and hence knowledge is very limited creating a huge gap between the requirement and availability of people with experience.

This centre will act as a platform for knowledge sharing and train people by engaging with experts. The company is planning to set up similar experience centres in major cities in the country and the next store will be opened in Kochi in another two months.

An app, Dr Fixit, was also launched and will provide information about the construction and methods of waterproofing for bungalows, multi-storey buildings and commercial buildings. The app is available for free on iOS and Google play store.

Related Topics