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Publicis Groupe has announced that it will acquire a majority stake in the Mumbai-based advertising agency Watermelon Healthcare Communications Private Ltd.
On completion of the transaction, the entity will become part of Publicis Healthcare Communications Group (PHCG), and will be renamed Publicis Life Brands Watermelon.
Watermelon a full-service advertising agency, set up in 2003, has an employee strength of 40. Its clients include AstraZeneca, GlaxoSmithKline, Johnson & Johnson, Merck Specialties, MSD Pharmaceuticals, and Novartis.
Watermelon's founders, Mr Abhijit Shitut and Mr Kiran Pai will be joint Managing Directors of the new entity.
Mr Ash Kuchel, President, PHCG Asia Pacific region, noted that Watermelon presented the ‘right fit' for PHCG.
He added, “PHCG will continue to expand its global presence throughout the region in the near future.”
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