Rockwell sees potential in emerging markets

Industrial automation solutions provider Rockwell said it expects 60 per cent of its global revenues to flow from non-US markets, especially the emerging markets, by 2013-14.

“We are focussed on the biggest emerging markets such as India, China and Southeast Asia. There is a rapid growth in manufacturing and process sectors in these markets, where our products would fit well,” Mr Robert Ruff, President Asia Pacific, told media persons on the sidelines of a function here.

The US-based company, which derives 22 per cent of its global revenues from the Asia-Pacific region, has major plans for India. It plans to put in some investments in the R&D sector and expand its tie-up with partners and universities.

“India has good potential in the industrial automation market and growth is expected to be in multiples of GDP,” Mr Ruff said. The company, which has a R&D centre at Bangalore, plans to set up two experience centres in the South, where the entire range of its products would be showcased.