Leading air cooler maker Symphony Ltd on Tuesday launched India’s first branded ‘window range’ of air coolers to strengthen its product range in the residential segment.
The company launched five models, three with plastic and two with metal body, to tap the unorganised segment dominated by window-installable metal body coolers.
These new products have features like Dura pump technology, in-built float valve for automatic water refill, full function remote and feather touch control panel, said Achal Bakeri, Chairman and Managing Director, Symphony Ltd.
The new range of coolers is suitable for places experiencing long and harsh summer months. Those with plastic body are rust and shock proof and have all-weather composite plastic material made of specially engineered corrosion, heat and UV-resistant polymers which can withstand harsh weather conditions.
Similarly, the corrosion-free metal body coolers are made of automotive steel with 4-stage powder coating rendering long life. These metal window coolers are manufactured at the company's plant in North America.
Air cooler market in India is estimated to be around Rs. 2,500-3,000 crore and growing at 15-20 per cent per annum. Symphony is the leader in India with 50 per cent market share among organised players.
Established in 1988 and headquartered in Ahmedabad, the company has a manufacturing base in North America and offers products in over 60 countries. In 2012-13, it had earned a net profit of Rs 60 crore on a turnover of Rs 390 crore.
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