Tata Group companies Tata Chemicals and Rallis India today launched four varieties of branded dals in Karnataka under the brand name ‘iShakti’.
The dals — chana, tur, urad and moong (green moong and moong chilka) — will be sold in the price range of Rs 95 to Rs 105 kg in one kilogram, half-kilogram and quarter-kilogram consumer-friendly packs, the company said in a statement.
Apart from traditional kirana stores and modern food retail chains, Tata Chemicals will also use its Tata Kisan Sansar outlets across the country and its existing salt distribution network to distribute the dals, it said.
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