Tata Motors rolls out Magic IRIS, Ace Zip

PTI Mumbai | Updated on May 10, 2011 Published on May 10, 2011

(From left): Mr Anil K. Kapur, Head-Sales & Marketing, LCVs and SCVs, Tata Motors Ltd, Mr Ravi Pisharody, President-Commercial Vehicles, and Mr Sandeep Kumar, Head of Sales & Marketing Commercial Vehicles, during the launch of Tata Ace Zip and Tata Magic IRIS in Mumbai on Tuesday. -- Shashi Ashiwal   -  Business Line

Tata Motors has launched a new four-wheel, small passenger carrier, Magic IRIS, and 600-kg smart micro truck, Ace Zip, priced at Rs 1.95 lakh and Rs 1.9 lakh (ex-showroom Thane near Mumbai), respectively.

The company’s Magic IRIS is a 3-4 seater small passenger carrier and is a better substitute for passenger-carrying three-wheelers.

“Magic IRIS is a better alternative to auto rickshaws and other similar three-wheeler passenger carriers. This small passenger vehicle segment is doing well and we hope people accept this vehicle,” the Tata Motors’ President, Commercial (CVBU), Mr Ravi Pisharody, told reporters here today.

The IRIS is equipped with a 611-cc, water-cooled engine with 11 HP power. The vehicle comes with a warranty of one year or 36,000 kilometres. It will be available in four colours — arctic white, ruby red, school yellow and jet black.

The Ace Zip comes with a warranty of 36,000 km or 12 months and is the only vehicle in the sub-600 kg category to be powered by a water-cooled engine.

“Tata Motors has been a pioneer in creating and growing the small commercial vehicles market in India with the Tata Ace and the Tata Magic. With the introduction of Magic IRIS and Ace Zip, the company will more comprehensively address the burgeoning need of public transportation and goods movement,” the Tata Motors’ Managing Director (India Operations), Mr P.M. Telang, said in a statement.

Published on May 10, 2011
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