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Tata Nano has become India’s first auto brand to cross 3 million Facebook fans. With its unique engagement style and consistent efforts, it has achieved this feat in just 12 months.
From fun FB Apps like Nano Expert Quiz to Drive with MTV and Nano Student of the Year, Nano has done several activities in the digital space to appeal to its extremely diverse fans.
The auto major has also executed many on-ground online integrated activities such as the Malhar Annual Fest at St. Xavier’s College in Mumbai and NH7 Weekender at Pune and Bangalore.
Unmetric, an agency that monitors over 5,000 brands on social media and benchmarks their performance, has termed Tata Nano as the most responsive brand on social media with the highest engagement score among all auto brands in India.
Tata Nano was also the first auto brand in India to have set up an online merchandise store on Ebay to enable its fans to buy a memorabilia of their favourite car in just a few clicks.
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