TI Cycles has launched its first exclusive kids store – BSA Champ in Chennai. According to a press release from the company, the store will offer bicycles, tricycles, swing cars and walkers for toddlers.

The store targets children up to eight years. The release, quoting Mr Rajesh Mani, General Manager (Marketing and Retail) of TI Cycles, said, “With a growing kids market in India from new-borns to pre-teens, we will be seeing a rise in kids-only formats, and TI cycles is poised to add more such exclusive stores under the BSA wing in the future.”

TI Cycles, part of the Rs 22,000-crore Murugappa Group, offers consumers a range of bicycles, e-scooters, fitness equipment and infant mobility solutions.