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Media and entertainment network Viacom18 is expanding its regional footprint with its upcoming Tamil channel, which would be the seventh regional entertainment channel from its stable.
Viacom18 operates GECs in the Kannada, Marathi, Gujarati, Odiya and Bangla markets. The network has been bullish on future prospects for regional entertainment and had launched a second GEC – Colors Super – in the Kannada market in July 2016.
Commenting on the impending launch of Colors Tamil, Sudhanshu Vats, Group CEO, Viacom18, said, “Driving regional aggressively is one of our foremost strategic thrusts. Given that almost 60 per cent of our country speaks in regional languages and this market is under-indexed on television, it is imperative that it continues to grow rapidly in the years ahead.”
Vats said, “the launch of Colors Tamil is a step towards widening our reach in regional markets by entering the largest regional market in the country. The Tamil content market is highly competitive and well-primed for disruption, making this the opportune time for our entry. We look forward to delighting the Tamil content aficionado with the latest offering from the house of Viacom18.”
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