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Zee Entertainment Enterprises (ZEE) has launched a 24-hour Bangla Movie Channel – ‘Zee Bangla Cinema’. The channel would offer films from the likes of Satyajit Ray, Mrinal Sen, Ritwick Ghatak, Tarun Mazumdar to the present directors like Rituparno Ghosh, Raj Chakraborty and Anjan Dutta. The channel will go on air on September 23 and will telecast 2012’s blockbuster ‘ Shatru’ starring Jeet and Nusrat.
This would be the second Bengali channel from Zee, as it already has the GEC channel – Zee Bangla. Punit Goenka, MD and CEO, ZEE, said, “With a strong Bengali audience in India and abroad, the Bangla Film market has expanded exponentially. Zee Bangla Cinema’s entry is to tap this growing potential.” The new channel will be supported by a 360-degree campaign which would include TV, print, digital and outdoor, along with on-ground activation initiatives.
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