Price of curd (dahi), the largest value-added milk product sold by dairy players, is set for an upward revision in the Delhi National Capital Region (NCR), the largest market for milk and milk products in the country.

Mother Dairy and Amul, the two largest players in the branded curd segment, are likely to announce a hike in curd by about a tenth on rise in production costs.

Sources said while Amul has already decided to increase prices of curd and butter milk by 10 per cent, that may come into effect over next couple of days, Mother Dairy is likely to follow suit.

“We are reviewing a proposal to increase prices,” officials at Mother Dairy said, without divulging details.

Trade sources said Mother Dairy is considering a price increase of 9-13 per cent for curd in the NCR market. In absolute terms, the hike ranges from ₹2-5 for different types of packaged curds.

For a 200 gm poly packaged pouch, prices are expected to go up by ₹2-15, while a 400 gm pouch is expected to cost ₹28 against the current pricing of ₹25.

Similarly, the 1 kg pouch is expected to cost ₹55 from ₹50, trade sources said.

In volume terms, the branded curd market in the country is estimated at 1.5 million tonnes per day, according to Dairy India.

In Delhi NCR, Mother Dairy is the largest player in the curd segment, while Amul has a higher share in the pouched or packaged milk market.

The liquid milk market in Delhi NCR is estimated at 5-5.5 million litres per day.

Related Topics