Agri Business

Online meat brand Licious expands to Mumbai

Our Bureau Mumbai | Updated on April 25, 2019 Published on April 25, 2019

Vivek Gupta, Co-founder, Licious   -  BUSINESS LINE

Licious, the leading online brand that sells meat and seafood, has entered Mumbai and Pune with a promise to deliver within 120 minutes of ordering through its website or mobile application.

Unlike other cities, Mumbai and Pune are known to have a constant supply of wide range of seafood and meat due to their strategic coastal location.

However, growing consumer concern on quality of meat and seafood, especially in terms of freshness and its origin, prompted Bengaluru-based Licious to venture into these pre-dominantly unorganised markets.

The brand is present in Bengaluru, Hyderabad, NCR and Chandigarh.

Licious is the only meat and seafood brand in India to be certified with FSSC22000, one of the highest food safety certifications in the world.

Vivek Gupta, Co-founder, Licious, said consumers in the twin city seem spoilt for choice, yet there is a huge unmet demand for hygienic and fresh meat, fish, seafood and meat-based products.

Published on April 25, 2019
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