Packing batteries with more punch
Indian researchers are working on cells that can store more energy, last longer
Eight new entrants have been added to the list of the Top 50 advertisers of India. This year, a rank newcomer has made it to the Top 5 list, according to the Pitch-Madison Advertising report.
The new kid on the block is fantasy sports platform Dream11, which ranked No. 3. The other new players (compared to 2018 list) are Oppo, Byju’s, Swiggy, BJP, MRF, Havells and Kia Motors.
The Top 50 advertisers tend to account for 33 per cent ( 35 per cent last year) of the advertising expenditure (ad expenditure). The top 10 advertisers continue to account for as much as 14 per cent (down from 16 per cent last year) of expenditure, and contribute to 43 per cent (46 per cent last year) of the Top 50 list.
While three out of the Top 10 advertisers are from the FMCG sector, others are from diverse categories like telecom, auto, e-commerce and consumer durables.
According to the Madison report, the top 5 spenders were Hindustan Unilever Ltd in the numero uno position with approximate spends of ₹3,200-3,500 crore. Amazon Online India ranked second with spends of ₹900-1,000 crore and the Dream11 Fantasy ranked third with spends amounting to ₹700-800 crore.
Sam Balsara, Madison World Chairman, said: “By the time an advertiser reaches rank 50, he is down from ₹3,500 crore to ₹100 crore.”
The Top 50 advertisers spend 78 per cent (up from 74 per cent last year) of their budgets on television and digital combined. This number is significant compared with total expenditure, wherein combined spends is 60 per cent.
Advertisers like Vini, Asian Paints, Coke, Apple, Hyundai and Amul gained ranks on the list, while Vodafone, Flipkart, Reckitt, Airtel, Honda and Emami’s ranks dropped.
Indian researchers are working on cells that can store more energy, last longer
To fix a broken bone, doctors often harvest another bone from the patient’s body or from someone else. It ...
Superconductors from IIScScientists at IISc Bangalore have invented a device with a nanocrystal structure ...
Engineering and construction giant L&T has won a licence from the Council of Scientific & Industrial ...
Will a stock continue its current trend or will it reverse? We tell you how you can read chart patterns to ...
Sensex and Nifty 50 saw selling interest on Friday and slumped; selling pressure could continue
Investors with a long-term horizon can consider this offer
Most AMCs have been sending out cryptic e-mails. We tell you how to read between the lines
In these isolated times when people yearn for a slice of the familiar, amateur and professional chefs are ...
With strokes of quirky humour, Partha Pratim Deb uses pulp, terracotta, glass and discarded cloth to create ...
Given the events in Washington DC on January 6, this week’s quiz is all about buildings that house or housed ...
While good writing wars against the cliché, television gives it a natural home
Digital is becoming dominant media, but are companies and their ad agencies transforming fast enough to make a ...
Slow Network, promoted by journalist-lyricist Neelesh Misra, pushes rural products and experiences
How marketers can use the traditional exchange of festive wishes meaningfully
For Fortune, a brand celebrating its 20th anniversary, it was a rude shock to become the butt of social media ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor