Comments
Leading online travel aggregator EaseMyTrip has introduced customised travel benefits for Kerala-bound air travels, in an effort to boost the growing tourism industry in the state.
The company is offering a discount of flat ₹500 on domestic flights and ₹2,000 on international flights which are specific for Kerala, a company spokesperson said.
Passengers can avail the discount by applying the promo code ‘EMTKERALA’ while booking through the EaseMyTrip app or its website.
“Kerala has been successful in promoting its destinations, heritage, health and wellness sectors across the world, especially in western and West Asian markets. Now there is special effort to increase the travel from China,” the spokesperson quoted Nishant Pitti, Co-Founder & CEO, EaseMyTrip, as saying.
There has been a 6.82 per cent growth in number of tourist arrivals in the state during the first quarter of 2019. The total number of tourist arrivals — domestic and foreign — are a little more than 4.6 lakh during January-March 2019 as compared to 4.3 lakh during the same period in 2018.
New employment opportunities
Bouncing back to normalcy from the last year’s devastating floods, the state continues to generate great interest for travellers from abroad, Pitti said. “Our effort is to substantially contribute to the 2019 tally catalysing the inflow of tourists and business travellers.”
EaseMyTrip, which has a strong network of 42,000 registered agent partners and more than eight million direct customers, has also launched a franchise network programme in the state. The company has around 2.53 per cent of its users from Kerala and is is planning to increase this number to at least 15 per cent by the end of this year.
“With this objective in mind, the franchise initiative will create new employment opportunities and open doors for entrepreneurs seeking to start and run successful travel businesses at various cities in the state,” Pitti said.
Expanding footprint
The travel company is also seeking to strengthen its position with non-air products like hotels, bus and train booking. It has expanded its footprint into the UK market with its subsidiary company EaseMyTrip UK Ltd.
It is also promoting the UDAN scheme of the Government of India by giving an additional discount of ₹500 on flights to UDAN routes.
EaseMyTrip has also introduced IRCTC train tickets on its platforms. Customers can book train tickets with no convenience fee with EaseMyTrip.com, on having a valid IRCTC id and password.
It has tied up with Liberty Insurance to provide its customers with a unique proposition of zero Cancellation charges on flight tickets.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.