Aditi Technologies is planning to shortly launch a digital marketing infrastructure solution, according to Mr Pradeep Rathinam, Chief Executive Officer.

“We will shortly be talking to the top twenty brands on this,” he told Business Line .

Elaborating on the solution, he said, “Consider a company with several products, each with its own product manager. Now, if there are several new product launches in a year, managing the whole thing will be a chief marketing officer's nightmare.”

He said that CMO Pulse, the upcoming solution, will enable the chief marketing officer to manage a product launch and provide him with the ability to manage business intelligence and interact with potential customers over social media.

Looking beyond MS

Aditi, which was founded in 1994 as a Microsoft-centric company, has diversified in recent years and started looking beyond Microsoft. The company hopes to notch up revenues of $80-85 million for the year ended March, 2011. “Four years ago, 75 per cent of our revenues came from Microsoft. Now, only a third of our revenues are dependent on Microsoft,” pointed out Mr Rathinam.

The company has diversified and now has apps for the iPhone and Android platforms. And the diversification beyond Microsoft has paid off, feels Mr Rathinam. “For the year 2010-11, we expect to grow by 40 per cent and even for 2011-12, we expect to maintain the same growth rate,” he said.

Aditi is also looking at areas beyond its traditional US base and now around 30 per cent of its revenues come from EMEA (Europe, Middle East and Africa). “We have added 26 new customers this year,” said Mr Rathinam.

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