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Social-networking fever appears to be fast catching up among Indian corporates, too.
A survey on the usage habits of social media by business executives has revealed that a majority of them spend anywhere between 30 minutes to six hours every day on sites such as LinkedIn, Twitter, Skype and Google+ from their notebook PCs, smartphones and tablets.
The study titled ‘Social Media Usage Habits of Business Executives in India' by CyberMedia Research shows that 88 per cent of the executives use social media primarily as a tool for better professional networking, 75 per cent for social networking and only around 15 per cent for finding new career or employment opportunities.
“The time spent online by Indian executives runs up to six hours in a day. This has raised concerns about loss of time and productivity. However, our study reveals that at the workplace, social media is being increasingly used by professionals for multitasking and for better time management. Our survey respondents feel that social networking tools help them communicate faster, with a larger audience in a relatively shorter time span,” said Mr Anirban Banerjee, Associate Vice-President, Research and Advisory Services.
LinkedIn appears to be the most popular site for professional interaction followed by Twitter and Skype. Facebook is being increasingly used for social communication, replacing other forms of communications gradually.
The survey findings further showed that notebook PCs remained the most preferred medium for accessing social platforms until recently. The use of smartphones to access social networks now beats that of desktop PCs both at workplace and home.
Social media use is found to have resulted in decrease of email communications. The survey respondents indicated a preference for social networking tools over email for business communications.
Similarly, SMS or text messaging has taken a hit with the ascent of social media. Phone use, though, is least affected by the rise of social media.
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